Topline Initiative Marketing Expert - 7 to 9 years - Mumbai

Topline Initiative Marketing Expert - 7 to 9 years - Mumbai

Company:  Capgemini - Mumbai Area, India

JOB ID: 5579991
Job Description
You will be a part of the MCOS team and will be responsible for developing and driving marketing strategy of specific Topline initiatives of Capgemini in Netherlands market.

Desired Skills & Experience

Specification / Skills / Experience
-       Work with key TLI leaders and stakeholders to ensure alignment with Business Plans
-       Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers

-       To work with the marketing production team in India to deliver on TLI marketing requirements.
-       Coordinate activities leading to visual identity creation.
-       Own and execute segment marketing and branding programs
-       Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)
-       Establish an efficient offshore-onshore peer model for Top Line Initiative Marketing
-       Liaise with PR, analysts’, executives and consultants for influencer programs.
-       To provide day to day delivery support to Business leaders on execution of assignments and tasks.
-       To provide competitive intelligence and should be capable of analyzing data in order to validate content
 
 Role & Responsibilities:
 

• At least 7-9 years of experience in marketing & communications, with 3 years in Sector/vertical/Segment marketing in a large IT MNC/India service pure players.
• Should have supported large, key accounts in the past with penetration-focused branding
• Exposure to CRM marketing module desirable.
• Demonstrated track record in managing marketing through an offshore-onshore model
•  Ability to work with high performing team.
• Should be very familiar with branding fundamentals and latest trends in new media.
• Should have the ability to comprehend complex thoughts and multi-skill projects
• Structured and process oriented.
• Creative, innovative, and quality excellence.
• Excellent presentation skills and willing to travel.
• Aptitude for quick learning

 
Location: Mumbai
Experience: 7 to 9 years
 
Primary Skills (Must have)
Marketing Management
Qualifications: Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization
 
Contact
Pratyay Dasgupta
Pratyay.dasgupta@capgemini.com